Train Smarter. Sell More.
Welcome to AAM University!
AAM University is your go-to training hub for the products, programs, and tools that drive your business. Learn at your pace, grow your product knowledge, and turn insight into sales.
ORACLE 101: Products, Programs & Support
Get up to speed on everything ORACLE Lighting. This course provides an overview of our best-selling products, the latest innovations, dealer programs, support resources, warranty services, and tools designed to help you sell with confidence and grow your business with ORACLE.
TTC N-Store TV: Educate, Engage, Sell
Turn your showroom into a powerful selling tool with TTC's FREE N-Store TV Roku app. Learn how to stream product videos directly to your in-store displays, helping educate customers, showcase featured products, and create a more engaging shopping experience.
DECKED D-co Cases: Rugged Storage, Organized for Anything
Learn how DECKED D-co Cases provide durable, weatherproof storage for tools, gear, and equipment. This course covers the D-co lineup, key features, and selling points, helping you understand how these rugged, modular cases keep customers organized at work, on the road, and wherever adventure takes them.
Air Lift ProSeries
This training provides a comprehensive overview of Air Lift’s ProSeries program, designed exclusively for installers, jobbers, and industry professionals. Participants will learn how ProSeries products are positioned in the market, how they differ from traditional offerings, and how they help drive profitability, customer satisfaction, and long-term business growth.
JKS J-Rated Systems: Matching Suspension to the Adventure
Learn how JKS uses its exclusive J-Rated Terrain Scale and suspension system lineup to simplify lift kit selection for Jeep owners. This course covers the ROAD, TRAIL, CRAWL, and BAJA ratings, along with the key features and intended applications of JKS suspension systems, helping you confidently match customers with the right solution for their driving style and off-road goals.
Selling the CURT Flat Towing Program
Learn CURT flat towing products, system setup, and key sales points to confidently guide customers and build complete towing solutions.
AutoMeter 101: Products, Performance & Innovation
Explore AutoMeter's most popular gauges, electronics, monitoring solutions, and latest product innovations. This course provides an overview of key product categories, standout features, and customer applications, helping you confidently recommend the right AutoMeter solutions for performance, towing, off-road, and daily driving needs.
GEN-Y Hitch: Towing Solutions & Torsion-Flex Technology
Discover what sets GEN-Y Hitch apart in the towing industry. This course covers GEN-Y's core product categories, patented Torsion-Flex technology, key towing applications, and accessory offerings, providing the knowledge needed to confidently recommend solutions that deliver a smoother, safer, and more reliable towing experience for customers.
